News

HBO Content Chief Casey Bloys Defends Weekly TV Release Strategy On Streaming: “It Works For Us”
HBO content chief Casey Bloys says HBO and Max will continue the strategy of releasing new episodes weekly, rather than all ...
Warner Bros. Discovery gives up, re-renames streamer "HBO Max"
Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...
Brad Ingelsby’s ‘Task’ Sets September Premiere Date at HBO
Brad Ingelsby’s new series, “Task,” will come to HBO this fall. “Task,” which stars Mark Ruffalo and Tom Pelphrey, will ...
A Knight Of The Seven Kingdoms lays down sword until 2026
The team at HBO Max… FKA Max… FKA HBO Max may have found time to flip-flop the streamer’s name yet again, but it couldn’t find any room in the schedule for A Knight Of The Seven Kingdoms until next ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
The ‘HBO’ is coming back to Max
Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...
WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
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Max streaming service is reviving the HBO name — the one it discarded two years ago
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Max Becomes HBO Max (Again) — And the Internet Had Some Great Reactions
As subscribers will recall, HBO Max originally launched in May 2020 and was rebranded to Max in April 2023 after the Warner ...
HBO Max Is Back: When Brands Retreat To Their Original Names
After two years as Max, HBO Max is once again becoming... HBO Max. It joins a long line of brand reversals that demonstrate ...
Max or HBO Max? Here's why the streaming platform changed its name again
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...