While the new Swiss tariff isn’t set to go into effect until August 7, Swiss brands are already debating between swallowing ...

While Rolex may have invented the “Pepsi” bezel, it is far from the only watch brand to employ the color scheme. Most notably ...

US consumers may face steep price hikes on Swiss watches, chocolate, and skincare as 39% tariffs loom, with negotiations ...

The Rolex Datejust celebrates its 80th anniversary this year ✓ Our editors pick their favorite Datejust ✓ Today, it's Daan's turn ✓ ...

U.S. President Donald Trump unleashed a 39% tariff on most Swiss-made products last week, which will come into effect on ...

On Monday, Carrollton resident Jeeno Thitikul reached No. 1 in the Rolex Women’s World Golf Rankings for the second time in ...

A shift at the top of the LPGA World Rankings highlights a new leader in women’s golf. Here’s what the latest Rolex update ...

Jeeno Thitikul, at 22, regains World No.1 ranking in women’s golf after surpassing Nelly Korda with a strong performance at ...

The Alpine country of 9 million found out the hard way that the US is not here to help.

Next week’s Rolex Monterey Motorsports Reunion will celebrate the 75th anniversary of Formula 1 with a stellar collection of ...

Australia's Minjee Lee has been named the 2025 Rolex Annika Major Award winner, recognized as the LPGA Tour’s top performer ...

Switzerland is bracing for a big tariff hike on its exports, and its watch industry could take the brunt when President Trump ...