The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, ...

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The agency’s co-owner and CCO writes about why marketers should build systems of expression, not just campaigns or brand ...

The indie agency’s latest Cannes new-business stunt caters to the 97% of entrants who leave empty-handed. (Atlantic New York) ...

There can be more creative ownership, faster growth and meaningful experience at small and indie agencies than at large firms ...

At WWDC, Apple unveiled a new way for users to shop on their devices with less friction.

Ulta Beauty spent $208 million on U.S. measured media in 2024, according to MediaRadar. (Yuki Iwamura/Bloomberg) By: ...

The confectionery giant has also expanded its relationship with IPG.

Agency Rethink created the visual identity and made the first ads for Will Arnett, Sean Hayes and Jason Bateman’s new brand.

Beyond creating a more efficient operation and optimizing workflows, AI can help CMOs drive growth and allocate their budgets more strategically. AI is able to identify the most effective channel ...

The AI agent, modeled after a 10-year-old child, was fed over 5,000 real bullying phrases collected by Save the Children from ...

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