Buckle up. For my money, with Qi35, TaylorMade is telling the most intriguing driver story of the spring 2025 season. And ...

It's rare that I get news of a product that does something that's never really been done. But every so often, something comes ...

Bettinardi Golf celebrates the PGA Tour’s return to Hawaii with their annual Tiki limited-edition putter. The 2025 BB1 ...

It’s an arduous task to make any fairway wood (or hybrid) launch story sizzle. The category tends to lack the requisite pomp ...

While it won’t move the market like whatever the next hot game-improvement happens to be, the launch of the S-3, the first ...

Distance in golf isn’t about keeping up with the Joneses. It doesn’t really matter if your buddy hits the ball 10 yards past ...

In this edition of Ask Alan, our Alan Shipnuck takes reader questions as pro golf tries to shake off its hangover and gain ...

Here are five things you need to know about the 2025 Srixon Z-STAR golf ball lineup.

Like its predecessor, the Mizuno JPX 925 Forged is compact for a player’s distance iron but Mizuno is touting forgiveness ...

If you're anything like me, when you heard the news of Max Homa signing with COBRA PUMA Golf, your first thought wasn't "What ...

The tagline for the Callaway Elyte driver family is "Going from good to Elite" (while taking some liberties with spelling ...

But, hey, there is nothing wrong with searching for a silver lining. Life is short. Two good friends in the golf media world ...