Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024. That's according to Brand Finance's annual ranking of global brands. An infographic (below) summarizes ...

Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin Group. The report was ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

To understand how consumers learn about and take actions related to brands, for more than a century marketers have relied on the Attention-Interest-Desire-Action (AIDA) model, developed by Elias St.

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits these firms really want ...

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.