The GB marketing team has already halved the money it spends on developing its creative and has cut the number of agencies it ...
As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...
As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...
The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...
Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...
Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.
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