As AIA prepares to shift from Spur’s front-of-shirt sponsor to training kit partner, global CMO Stuart Spencer explains how its 13-year partnership is helping redefine the insurer’s brand.

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

The data’s in: based on insights from 450 marketers, Smartly’s 2026 Digital Advertising Trends Report reveals how AI is powering creative, media, and measurement to deliver real efficiency and ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 festive season.

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

Kevin the Carrot has consistently performed well for Aldi since his debut, contributing to what the discounter called its “best ever Christmas” in 2024.

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.