ESPN has been on a dealmaking spree ahead of the launch of the new service. Earlier this month, the National Football League struck a wide-reaching deal with Disney in which it will take a 10% stake in the sports network in exchange for control of key media assets including NFL Network.

A new feature called “StreamCenter” will sync a user’s ESPN app and TV, allowing viewers to follow real-time stats, betting odds and shopping deals alongside a sporting event. The synced-up platforms will also enable viewers to use their mobile device as a secondary controller for the program that appears on their TV screen, the company said.