The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Warner Bros Discovery rebrands Max to HBO Max, blending serious strategy with humour and Friends memes during event.

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...