A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is more …

Sep 22, 2025 · A/B testing is an experiment in which marketers split their audience and create multiple versions of a particular variable in a campaign to test the effectiveness of that variable and determine …

Jul 23, 2025 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them.

May 6, 2025 · A/B testing can be defined as a controlled experiment in which two versions of a variable, algorithm, or system, are compared against each other. The goal is quite simple: to determine which …

Nov 12, 2025 · A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

Aug 30, 2024 · A/B testing is a quantitative research method that tests two or more design variations with a live audience to determine which variation performs best according to a predetermined set of …

Aug 11, 2025 · In an A/B test, A is usually the control — the existing version of whatever you’re testing. B is the variation — the change you believe might perform better.

Jun 23, 2025 · A/B testing, also known as split testing or bucket testing, involves comparing two or more versions of a software feature to determine which performs better based on predefined metrics.

May 5, 2025 · A/B testing has been around for a century. And it’s become so common that many of us don’t even notice it. Whenever you pick up your phone, you’re likely becoming part of an A/B test, as …