Gen Xers have money to spend. Why are retailers ignoring them?
2 days ago · A vast wealth transfer to Gen X is expected over the next decade. The generation is also known for its unusually strong brand loyalty,
Why retailers are overlooking Gen X despite their rising ...
20 hours ago · Why retailers are overlooking Gen X despite their rising holiday spending power Gen X consumers are prepared to splurge this season, yet marketing strategies continue to …
Don't discount Gen Xers. Study shows they have big buying power
Aug 22, 2025 · As "the sandwich generation," many Gen Xers are financially supporting children while also caring for aging parents − meaning much of their wealth is being spent on others, …
Gen X Faces Crushing Costs of College, Parents, and Mortgages ...
Nov 19, 2025 · The sandwich generation is spending a lot of money. From aging parents to mortgage payments, Gen X is required to pay for big-ticket expenses more than other …
8 Reasons No One Wants To Hire Gen Xers Anymore
About 44% of Gen Xers believe it would take a miracle for them to be able to retire, so why are employers shunning this experienced and vetted group of workers? Despite the following …
Gen Xers have money to spend. Why are retailers ignoring them?
2 days ago · Gen Xers have money to spend. Why are retailers ignoring them? Posted 2025-11-27, The Seattle Times Headlines photo
Gen X spends more money in stores and online than other ...
Oct 27, 2025 · Not only do Gen Xers buy more in stores than baby boomers, millennials, and Gen Z across categories (luxury, fitness, and total retail costs), they’re also driving spending on …