Use phone call conversion tracking to help you understand how effectively your ads lead to phone calls from your website. When a user visits your website after clicking one of your ads, website …

About phone call conversion tracking If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of …

Measure calls from ads Use conversion measurement to help you understand how effectively your call ads and ads with call or location assets lead to phone calls. Conversion measurement …

For example, if you want to track both purchases and newsletter sign-ups on your website, create one conversion action for purchases and another for sign-ups. When tracking multiple …

Website call conversions let you measure the calls that originate from Google Ads for up to 60 days after the initial ad click happened. Tracking website call conversions helps you see how …

Learn more About mobile app conversion tracking. If you have both a website and a mobile app, you can set up app conversion tracking using Web to App Connect to provide a seamless web …

Tracking: When a user calls the Google forwarding number, Google Ads tracks details about the call like time, duration, campaign, and ad group. Routing: Google Ads automatically routes the …

If your conversion action table shows a status of “unverified” or “tag inactive” in the tracking status column, you can use Tag Assistant to verify your conversion actions. How it works From your …

You can use conversion tracking to track when someone clicks a button or link on your website. For example, you can track when someone clicks a “Buy now” button, or when someone clicks …

Before you begin Call reporting uses phone numbers (Google forwarding numbers) that track your online ad performance for call conversions, and your number or numbers may change and …