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Why Employee Content Gets More Engagement Than Brand Posts #brandmarketing #contentstrategy #video
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Who actually creates the content behind Barclays' Creator Club? Catherine McFarlane reveals how a global group of grads and apprentices were chosen, not based on seniority or marketing skills but on creativity, energy, and alignment with hiring goals. They applied with real videos, and the talent was so good that it was tough to narrow down. This is employee-generated content done strategically. To learn more, check out the full podcast episode: https://dsmn8.org/43ejuGV #employerbranding #Early
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BEST employee generated content example 😲
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tribe on TikTok
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