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Google Analytics 4 Explained in 60 Seconds! (What You MUST Know)

Google Analytics 4 (GA4) is changing the game, and we're here to break it down. Wondering how GA4 is different from Universal Analytics (UA)? In this quick video, we cover the major updates—how conversions are tracked, what data is now prioritized, and how businesses can stay ahead. At Wise, we’ve already prepped every client with a new GA4 ...

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