Innovation Process Models - Search Videos

The 4Ps of innovation space

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The 4Ps of innovation space

John Bessant and Joe Tidd, two professors from Exeter University in the United Kingdom, developed the 4Ps of innovation space model. They published it in the book Managing Innovation—Integrating Technological, Market, and Organizational Change. The four Ps model clarifies how comprehensive our innovation is. The model focuses on four broad ...

67K viewsOct 19, 2017

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