Channel 4 Paralympics ad reflects changing views of disability
Channel 4 Paralympics ad reflects changing views of disability
Jul 11, 2024
creativereview.co.uk
I love Channel 4’s Paralympics advert. But we can’t all be superhumans
I love Channel 4’s Paralympics advert. But we can’t all be superh…
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Ad of the Day: bold Channel 4 Paralympics posters remind viewers ‘it’s rude not to stare’
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ParalympicsGB won four more medals on the final day in Paris to end with 124 medals - 49 gold, 44 silver and 31 bronze.
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ParalympicsGB won four more medals on the final day in Paris to …
1 year ago
Sky News
Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek | Facebook
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Channel 4, the official U.K. broadcaster of the Paralympics, h…
588 views1 week ago
FacebookAdweek
36K views · 147 reactions | "You feel like you're penalised because you're disabled." After a brief improvement during the 2012 Paralympics, disabled people in the UK say they're back to square one when it comes to accessible transport. | Identity - Channel 4 News | Facebook
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36K views · 147 reactions | "You feel like you're penalised because you'…
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