Lululemon: How a $58B Fitness Giant Damaged Its Brand TWICE
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Lululemon: How a $58B Fitness Giant Damaged Its Brand TWICE
For years, Lululemon was one of the most trusted brands in athletic apparel. Customers were willing to pay premium prices for its leggings and yoga wear because they believed the quality and performance were unmatched. That trust helped turn Lululemon into a $58 billion global fitness giant. But over the years, the brand has faced two major ...
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